It’s official – the British government has officially endorsed the body of actress Christina Hendricks, who plays foxy secretary Joan Harris in the Madison Avenue 1960s ad agency saga Mad Men as the ideal for every woman.

“Christina Hendricks is absolutely fabulous,” says Equalities Minister Lynne Featherstone, who held up Hendricks’ outline as an ideal shape for women.

Highlighting the “overexposure” of skinny models and the impact they have on body image among young people, Ms Featherstone went on: “We need more of these role models. There is such a sensation when there is a curvy role model. It shouldn’t be so unusual.”

Of course as a mere male I could not possibly offer an opinion on this matter except to point out that when I first met the lovely Mrs P in the early sixties she was wearing a dress very similar to this and she wore it extremely well….

Perhaps I could call on Little Richard to provide a more rigorous rationale…

If she walks by, the men folks get engrossed
If she winks an eye, the bread slice turn to toast
If she got a lot of what they call the most
The girl can’t help it, she was born to please
And if she’s got a figure made to squeeze

Any suggestion that I am making a feeble attempt to ingratiate myself with Robert Stacy McCain via Rule 5 will be emphatically denied by my therapist…..