With the sacking last month of editor Tony Gallagher the transformation of the once staid Daily Telegraph is now complete. Almost all the experienced (and expensive) hacks have gone, most of the “reporting” is being done by inexpensive and inexperienced novices, there is a lot of filler masquerading as “comment” by a mixture of spotty youths and weird eccentrics and, of course, plenty of “lifestyle”
Which brings me to Jenna Zoe.
Earlier this year the DT began pushing this
Light Bites & Tasty Treats
Don’t miss 30 natural recipes from Jenna Zoe, including nutritious breakfasts, delicious party snacks, cookies and bakes. Free inside The Telegraph Saturday, January 18 and Sunday, January
A few days before we had been told that Jenna Zoe was “The Complete Woman” in one of those vomit inducing puff pieces the broadsheets love so well. The idea is to give we ordinary folk a voyeuristic glimpse into the life of the beautiful people who are the movers and shakers of style.
– What you put on your body is important, so I pick organic products. I go to Content Beauty & Wellbeing in Marylebone, London, where the owner, Imelda Burke, is like an encyclopedia on the topic.
– I use Live Native skin products, which are raw and vegan. I love Oskia day moisturiser, and use coconut oil as a body cream and make-up remover. For nails,Zoya is great.
The reality is that it’s an advertising vehicle pretending to be an interview. Presumably it is hoped that we shall all be so entranced by Jenna that we will rush out and buy the stuff that makes her life so glamorous.
Normally I ignore such unsubtle garbage – but I my curiosity was aroused by this pimping of someone who was obviously hip and cool but totally obscure…..was she a culinary Susan Boyle suddenly exploding from nowhere by virtue of her own talent?
Alas, the truth is more mundane. Her real name, according to Lord Gnome, is Jenna Zoe Barclay and she is the daughter of DT supremo Aidan Barclay.
As they might say at Tesco “every little helps”……
