David Cameron is putting the finishing touches to a reshuffle that could involve a number of high-profile ministers being moved or demoted in order to promote women to the Cabinet.

Why women? Is it because the individuals concerned are really good? No….it is suggested that Cameron is “expected to address concerns about the lack of women in senior positions by giving jobs to a series of rising female stars.”

Now he has had over four years to “address those concerns” (code phrase for his ear being bent by the fragrant Samantha and/or harrumphing from BBC/Guardian harpies) yet only now, ten months to the election, will the clatter of high heels be magnified across the Cabinet Room floor. Does he really think that such a ploy in the dying season of his premiership will suddenly persuade women to vote for him and his Old Etonian chums?

Apart from ticking a box on Lynton Crosby’s to-do list it is the emptiest of empty gestures – yet par for the course for a slick ex PR man with zilch moral compass….