it was refreshing to hear a political leader not resort, in a tight spot, to the standard political phrases used by other leaders when something has gone badly wrong. The script usually runs: “I am getting on with the job… we are focussed on doing the right thing… I won’t be distracted by media tittle-tattle…”

But both Iain and Nigel are wrong when they said the “row” was a disaster. The Ukip conference was not a disaster. The Bloom incident was an unwelcome distraction but I doubt if it will have much lasting impact on the public outside the bubble of the political class and their hangers on in the media.

I am a Ukip newbie – I only joined a few months ago so the conference was my first opportunity to meet up with fellow ukippers on a large scale. The Great Hall of Central Hal, Westminster (which can hold 2000 people)  was packed.  There were no corporate  lobbyists, no consultants – just ordinary party members, quite a wide range of people, giving the lie to the stereotype peddled by a media generally hostile or demeaning. Chatting to other attendees at conference I discovered that many of them had memberships going back no further than 2012….this was their first conference and the opportunity to find out they were part of a growing political phenomenon. They, like me, listened to the presentation, put faces to names that previously were only seen on party handouts, chatted easily and eagerly between themselves – and left conference determined to work their socks off for the party

It was only at the end that we learned of the “incident” and it was patently obvious that Bloom was kebabbed. Crick and co. were on his tail like terriers on a ratting expedition because they knew Godfrey has a shortt fuse – and Crick’s weaselly face and sneering voice is perfectly programmed to rile any target. This is why he is such a brilliant investigative reporter. Some reporters disarm their subject with charm in order to reveal the inner man or woman. Crick makes you lose your temper and then it all comes out. He has you on tape and, with some clever cutting and editing the whole event is choreographed to over emphasise the subjects loss of control, red face and angry outburst and to highlight Crick’s feigned innocence and “I only asked” sensitivity.

Bloom is in actual fact  intelligent and well informed and he  has a good track record on issues like pensions and military procurement and is not afraid to think outside the box. Unfortunately there has also been a constant trail of foolish and unsettling incidents of public behaviour that have gradually convinced a substantial number of people inside Ukip that he has become something of a PR liability.

He is clearly a well liked figure in the party but Farage’s angry denunciation of his conduct and decision to suspend the whip was greeted with strong support at conference. As he and other Ukip veterans had pointed out earlier the political class has been thrown into confusion by the rise of Ukip and its continued presence in the polls as a credible fourth (or even third) party – and they want to lash out.

The fact is the political/cultural media just do not know how to deal with a movement made up of political outsiders and whose leaders are not part of the North London dinner party circuit. The “Conservative” media in particular at the Telegraph, Mail and Spectator are highly confused. To them politics is about lobby tittle tattle and gossip in the up market enclaves of Notting Hill, spaces currently uninhabited by Ukip so  they are left with spreading lies and half truths fed to them by the posh, nice but dim student interns from Tory HQ.

Yes  there will be more kebabbing – so our response needs to be honest but also thoughtful, measured and….civilised  Above all remember, when they start trying to kebab you it means they are frightened of you.

It’s really a badge of honour.